The consumer more and more likes to tell about his or her experience in a business or shop. This happens in case of a good or less good experience. When buying a product or choosing a restaurant or shop, 65% of consumers are influenced mainly by independent online customer reviews. When you offer a guestbook for your customers on your own website, you and your customers can see that you run an honest business. Of course you will be informed immediately when there is a review. You will have sufficient time to react yourself on the reviews before publishing the reaction in combination with your possible reaction.
